Mystery Shopping

Telephone recordings

Carservice tests

Webshopping tests

Age controls

B2B audits

Quality development

The incentive program

Books about
Mystery Shopping

Welcome to
Veronica Boxberg Karlsson

My vision:
To help organisations with continuous improvements and Better Business for customers, companies and employees!

Start >
Contact info >
Bio >
Concepts >
Presentations >
Press >
Books >
Awards >
References >
Tourist in Europe measures the service level at destinations >
SSQ Award accredited by HOTREC >
Hotel Diplomat winner of SSQ Award 2011 >
The book about Mystery Shopping >
Dismotivated employees - the leaders responsibility - book with tips >
The Smiling Report 2012>

MSPA is the world's trade organisation
for Mystery Shopping. Veronica is the
Founder of MSPA Europe and currently
Chairman of the MSPA Global Board.
Founder of         Also proud member of